METAGYMNASIUM
— Imagining a haute-fitness collection with a brutalist edge

Created as an open application to the Rick Owens brand, Metagymnasium is an exercise in industrial product and digital design.

The centre-piece of the concept is a brutalist workout bike I’ve designed. Using the geometric patterns of Rick Owens, it brings concrete and high technology together in an iconic silhouette. Akin to the brand’s accessories, polished steel handles and a leather seating provide a luxurious touch.

The workout bike is accompanied with the Metagymnasium app, the brand’s suite of digital fitness services.

The users can use the app to customise their bike, choose workout challenges and see their metrics. Each screen is designed using the instantly recognisable visual language of the Rick Owens brand.

The whole concept aims to add a new breed of product and digital services to brand’s existing portfolio, with a tech-forward approach. It concludes with an AR demo, where enthusiasts can see the workbike in the setting of their choice.