Conceived as an open application to the Rick Owens brand, Metagymnasium is an exercise in industrial product and digital design.
The centre-piece of the concept is a brutalist workout bike, bringing concrete and high technology together in an iconic silhouette. Akin to Owens’ accessories, polished steel handles and a leather seating provide a luxurious touch.
The workout bike is accompanied with the Metagymnasium app, the brand’s suite of digital fitness services.
The app provides motivation, metrics and utilities for the riders using the instantly recognisable visual language of the Rick Owens brand.
